You’ve all heard of product placement being used as a method for advertising in movies and TV shows, but Abercrombie’s recent attempt at “product displacement” could gain them just as much exposure. In a brilliant move, the designer clothing giant recently asked the show’s trashy cast to stop wearing their clothing. As it turns out, it’s a win-win situation for both A&F and “The Situation” - it draws attention to both the reality show AND the fact that many cast members routinely wear clothing from Abercrombie & Fitch. The clothing store is clearly just doing this as a publicity stunt, because if they seriously wanted to STOP the cast from wearing their product on television, they could simply take them to court for airing their intellectual property without permission.
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Categories:
Abercrombie,
air,
clothes,
fitch,
Jersey,
jersey shore,
mtv,
offer,
television